20 Questions with JONNY REED

20 Questions with JONNY REED

Release Date: Jan 13, 2017


1. First memory of coffee?

Mum used to drink instant coffee all the time, I hated it. But my first Espresso coffee was from Starbucks in Canberra.

2. What’s your favourite cafe in Tokyo (besides Mojo!)?

I spend a lot of time in Shinjuku and am liking 4/4 seasons. I also like the vibe from Verve.

3. Favorite cafe in the world?

Tough one, it’s like trying to name your favorite kid. If I had to name one I only ever had good experiences at Friends of Mine in Richmond.

4. How do you take your coffee?

Mornings = latte. Afternoons = Espresso/piccolo. Evenings = with a beer

5. What’s the difference between a flat white and a latte?

A flat white has a little less foam and is served in a cup so will be a tiny bit stronger. Essentially though not much.

6. Maximum number of coffees you’ve ever had in one day?

I think on occasions I’ve made myself at least 10. Not sure how many I fully completed drinking though.

7. What’s the most expensive cup of coffee you’ve had?

I think I paid ¥1050 for a coffee with latte art in a department store in Tokyo.

8. What’s the best food that goes with coffee?

It’s gotta be Breakfast! Eggs and Bacon.

9. What type of coffee setup do you have at home?

Nowadays I only have a bialetti.

10. What advice can you give to people who want to make a better cup of coffee at home?

Patience! It takes years of practice to consistently deliver good coffees. Enjoy the journey!!

11. Where did you have a really delicious cup of coffee recently?

Aphro & Wolfe, Brunswick st north in Melbourne.

12. Which cafe embodies Japan for you?

Omotesando Koffee, the lab coat look really showed the seriousness with which they take coffee here.

13. What word would you use to describe the Japanese baristas who you work with?

Keen! They always want to learn and practice.

14. What’s the best thing about working in the coffee industry?

The people you meet, customers, other baristas and of course free coffee!

15. What’s the most challenging part about being a barista?

Trying to please every customer. Sometimes no matter what you do they just don’t like your coffee.

16. Who is someone that you look up to in the coffee industry?

I would have to say my first boss Jimmy V. Been doing it for 30 odd years and still loves it.

17.The coolest movie with a coffee scene in it?

Heat. Pacino Deniro Coffee. What else does a film need.

18. Who should everyone follow on instagram?

Other than myself and @goodcoffeeme, I think @MelbourneBreakfastDiary always makes me hungry and thirsty.

19. Best background music to play while you’re making coffee?

Ray Charles and Sam Cooke get a big run. Can’t help but clap your hands to Pharrell’s Happy.

20. If you weren’t in the coffee industry, what would you be doing?

Not sure. Haven’t really done anything different. Something to do with sports though I would assume.

jonny 20 questions cover image-1


interview with Jonny Reed (@Jonny_reed)

interview /  Vaughan (@vja)

photography / Nik van der Giesen (@nvdg81)

Back to top